CASE STUDIES
Africa Health R&D Week
Challenges, solutions, results, values:
IAVI, a non-profit research organization, sought support for hosting their annual Africa Health R&D Week virtually. Pinch Africa provided comprehensive technical support, including pre-event planning, live session management with interactive tools like Mentimeter, and post-event production, such as speaker quotes and YouTube repackaging. The event saw high attendance, active participation, and positive feedback from both IAVI and attendees. This success highlights Pinch Africa’s passion for empowering clients with technology, a customer-centric approach by tailoring support to IAVI’s needs, and a commitment to high standards in execution and follow-up.
Zambian Youth Platform
Challenges, solutions, results, values:
ZYP sought to engage young people in HIV prevention advocacy through a digital strategy. Pinch Africa developed a multi-stage campaign, including pre-event promotion, live event documentation, and post-event content to maintain momentum. The campaign resulted in over 1,000 live stream viewers, more than 20,000 young people participating in nominations and voting, and continued online discussions after the event. This success highlights Pinch Africa’s innovation in using digital tools for engagement, a nimble response to campaign needs, and a strong commitment to making an impact by empowering youth on a critical issue like HIV prevention.
Global Fund Advocates Network (GFAN)
Challenges, solutions, results, values:
GFAN wanted to celebrate the Global Fund’s 20th anniversary by showcasing its impact and mobilizing support across Africa. Pinch Africa created a digital campaign that included a photobook, a virtual torch caravan across seven countries, and social media efforts to mobilize communities and the media. The campaign successfully reached a broad audience, engaged civil society from 20 countries, and raised awareness about the Global Fund’s work. This project highlights Pinch Africa’s passion for impactful storytelling, innovation in using the virtual torch for symbolic engagement, and commitment to making an impact by supporting GFAN’s advocacy efforts.
Garrett Metal Detectors
Challenges, solutions, results, values:
Garrett needed to reach more gold prospectors in Africa, addressing challenges like varying internet access and the need for localized messaging. Pinch Africa developed a targeted approach using localized social media ads, partnerships with local influencers, call tracking, and educational content to establish authority. The campaign resulted in over 2 million website clicks, 1,200+ leads, and a 65% conversion rate, highlighting effective targeting and engagement. This success showcases Pinch Africa’s customer-centric approach by understanding Garrett’s needs, innovation through a multi-faceted strategy, and high standards in delivering strong results.
TNL Motors - Building Digital Presence
Challenges, solutions, results, values:
TNL Motors, launched at the peak of COVID-19, needed to strengthen its online presence and promote its services as a quality truck dealer in Kenya. Pinch Africa provided digital marketing consultancy, likely involving website optimization, social media marketing, and content creation to showcase TNL’s offerings. The campaign achieved over 1 million website clicks, 600,000+ social media reach, and 850+ leads, demonstrating significant online growth. This success highlights Pinch Africa’s nimble response to pandemic challenges, a customer-centric approach to meeting TNL’s goals, and a commitment to delivering high standards in online reach and lead generation.